PDI Realty
Providing a Better Experience
72SOLD Home Selling System
A higher price for your home — proven by four independent studies.
72SOLD is a unique home-selling process that sells homes faster and for substantially more than traditional methods. Studies over four consecutive years showed sellers using the program achieved a median sale price 7.8%–12% higher than comparable homes on their local MLS.
How It Works
Watch the 72SOLD program.
72SOLD Program Overview — Part 1
72SOLD Program Overview — Part 2
The Process
The 4-Stage Marketing Plan
Leveraging time to create urgency for buyers to make faster, higher offers. That's what we do — and here is exactly how.
01
Strategic Pricing
We position your home with a pricing strategy designed to attract competing buyers — not chase the market down.
02
Concentrated
Marketing
A high-impact, time-limited promotional push creates urgency across digital, social, and our private buyer network.
03
The 72-Hour Sales
Event
Showings are scheduled in a tight window so buyers see each other — and feel real competition for your home.
04
Negotiated Top-Dollar Offer
Our negotiation framework converts that urgency into the highest possible final price and clean terms.
01
Strategic Pricing
We position your home with a pricing
strategy designed to attract competing
buyers — not chase the market down.
02
Concentrated Marketing
A high-impact, time-limited promotional
push creates urgency across digital,
social, and our private buyer network.
03
The 72-Hour Sales Event
Showings are scheduled in a tight
window so buyers see each other — and
feel real competition for your home.
04
Negotiated Top-Dollar
Offer
Our negotiation framework converts
that urgency into the highest possible final price and clean terms.
Client Testimonials
Real sellers. Real results.
PDI Realty Client #1
PDI Realty Client #2
PDI Realty Client #3
PDI Realty Client #4
"Our home was sold within a few days for
thousands more than we thought we would get.
The 72SOLD system works — I highly recommend
it to anyone selling their home."
"Our home was sold within a few days for thousands
more than we thought we would get. The 72SOLD system works — I highly recommend it to anyone selling their home."
A. Allen · Largo, MD
Work With Us
Let's get you a higher price — in
less time.
Whether you're selling a home, acquiring a business, or planning a strategic exit, the PDI
Realty team is ready to deliver a smarter, faster, more profitable result.
Whether you're selling a home,
acquiring a business, or planning a
strategic exit, the PDI Realty team is
ready to deliver a smarter, faster, more profitable result.
PDI Realty
Providing a Better Experience
A boutique brokerage helping homeowners, business owners, and investors transition with confidence — powered by the 72SOLD Home Selling System.
